Atlantic Southeast Airlines sent me an email this afternoon in which the airline admits that perhaps the name “SureJet” was not such a good idea after all.
“Since we value the feedback we’ve received to date, we have put a ground stop on the SureJet name,” the airline said.
Yesterday the subsidiary of SkyWest, which is merging with ExpressJet, announced the new name of the combined airline was going to be “SureJet.”
To say that the news was met with an unfavorable response from both industry observers and employees alike would be an understatement.
Here’s the statement I received this afternoon from Kate Modolo, spokesperson for the airline.
“Atlantic Southeast and ExpressJet on July 13 announced that SureJet would be the new name of our combined airline, once our merger is complete later this year.
We’ve heard our team members’ significant concerns about the new name, and it appears we’ve missed our mark. The No. 1 goal with our new name was to create an identity that represented our people, and that our people would be proud of. Since we value the feedback we’ve received to date, we have put a ground stop on the SureJet name so we can solicit further input from our people, and get this important merger milestone right.”