Talk about smart marketing.
USA Today reported reports that after fighting for years to replace the three-letter code used to identify Sioux Gateway Airport, city leaders are now making SUX the focal point of a new marketing campaign designed to draw more visitors to their little cornfield of dreams.
Sioux City officials petitioned the Federal Aviation Administration to change the code in 1988 and 2002. At one point, the FAA offered the city five alternatives — GWU, GYO, GYT, SGV and GAY — but airport trustees turned them down.
Kudos to airport board member Dave Bernstein, the man who apparently said, “Enough” and proposed embracing the identifier, instead of trying to run away from it. “I’ve got buddies that I went to college with in different cities that can’t even remember their own birthdays, but they all know the Sioux City designator — SUX,” he told the Associated Press.
Check it out. Buy a T-Shirt while you’re there.
SUX had a tremendously awesome BBQ joint in the terminal as of year and a half ago. Better than any BBQ in MEM airport believe it or not! Hope it is still there…
Hey, maybe the restaurant there needs to jump on the bandwagon and come up with some shirts that have their logo on it and a tag line that says, “Sioux City SUX Our BBQ.”
Maybe. Then again…