American Pulls Fares from Expedia

In going over the news today, a couple of newsy things of interest involving the things with wings caught my attention.

Probably the most intriguing was the news that American Airlines is going to pull all of its first class and business class fares, and all of its international fares from Expedia. Effective immediately.

Only U.S. domestic coach tickets will now be sold through Expedia.

An American Airlines spokesperson was quoted as saying, “We have to make sure that all of our distribution channels are efficient and cost effective … This is just another step in working toward that goal.”

Somebody is not happy with somebody. Or something.

But what intrigues me about this is, first, what’s the reasoning here, and two, will other airlines follow suit? Or is this a one-shot deal? What about other online distribution sites? Is there some trial run going on here that is going to spread to other sites? Other airlines?

If I were going to make a guess here, I would guess that this means American sells so few of their higher-end tickets on Expedia, that it feels it is not worth it. But international travel? I’d think the airline would sell a fair number of international tickets on Expedia.

I want more information on this one.