One of the side effects of watching too much football over the holidays is that you also get to see a lot of Southwest Airlines’ commercials — the result of Southwest being an official sponsor of the NFL.
Interestingly, most of the spots I’ve seen over the last two weeks have been older “wanna get away” spots.
However, there was one spot that did not fit.
I had read that the airline planned to roll out a new advertising/marketing campaign in support of their new “business traveler” push this next week, as part of their BCS Bowl series sponsorship.
Well, last week, I think someone either goofed in spot scheduling at one of the networks — or there was a deliberate early look scheduled of a commercial that appears to be tied to the new, as yet unveiled Southwest Airlines campaign. The commercial, which was a little strange, pointed viewers to a web site.
Wanna see the site?
Here you go. Don’t say I didn’t give you anything for Christmas.
Yes, you can see a video of the same commercial I saw on the site. There is absolutely no ID on the site that ties the site to Southwest Airlines— but I don’t think I was hallucinating when I saw “Southwest Airlines” in small print on the ad when it first ran.
I’m mute about all of this for now — need to see how it all fits together this week. But clearly the concept is that flying the “new” Southwest will make you more productive.
Guess I need to send the New Orleans Saints on an “around the country” tour on Southwest if that is the case.
Oh well. There’s always next season.