Midwest Airlines announced this afternoon that it is going to modify all of its aircraft to a rather sharply defined set of choices – Signature or Saver. Cookies or no cookies. (Which begs the question of what those poor slobs in the back with their cramped seats are supposed to do when they smell the cookies baking in the front of the aircraft for the pampered Signature flyers, but I digress…)
The dual-seating option will be available this fall on the airline’s MD-80 aircraft and in mid-2008 on its Boeing 717 fleet.
According to the airline,
“In current Saver markets, the company expects to generate additional revenue from the sale of higher-value Signature seats. In current Signature markets, added revenue generation is expected to result from capturing market share currently lost due to lack of capacity in high load factor markets or those that are slot-constrained, like Washington, D.C. Reagan National and New York La Guardia. The added capacity will also provide the seating needed to accommodate passengers connecting from other Midwest Airlines flights, Midwest Connect flights and the new codeshare partnership with Northwest Airlines, as well as additional demand stimulated by the added low-fare Saver seating. Overall, the implementation of seating choices is projected to generate $30-35 million in annualized revenue.”
Wonder what AirTran’s Joe Leonard thinks about all this? I’m sure we’ll find out shortly.